SMS remains a vital communication tool due to its simplicity and ubiquity. Unlike internet-dependent messaging apps, SMS works on all mobile phones, ensuring broad reach. Its concise format ensures messages are direct and easily digestible. SMS boasts high open and response rates, making it effective for time-sensitive information. It doesn’t require data, making it accessible even in areas with limited internet connectivity. Businesses leverage SMS for marketing, reminders, and customer service, benefiting from its reliability and immediate delivery. Despite the rise of smartphones, SMS’s enduring relevance lies in its universal compatibility, cost-effectiveness, and ability to engage users promptly and efficiently.

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